Business model for the Snehc.

1) One-Sentence Positioning

Snehc helps Canadians legally and safely minimize taxes through transparent planning, audit-ready documentation, and ongoing compliance support for individuals, small businesses, and corporations.

2) Customer Segments

  • Individuals & Families: T1 returns, RRSP/TFSA optimization, rental/investment schedules, newcomers to Canada.

  • Independent Contractors & Sole Proprietors: T2125, GST/HST setup/filings, write-off guidance.

  • SMBs & Professional Corporations (CCPCs): T2 returns, owner-manager compensation, dividends vs salary, payroll, bookkeeping.

  • Growth Companies: Multi-province filings, reviews before financing, audit preparation.

3) Core Problems We Solve

  • Overpaying taxes due to missed credits/deductions or poor timing.

  • Anxiety around CRA letters/audits and record-keeping.

  • Fragmented advisors (bookkeeper here, tax pro there) and unclear pricing.

  • Lack of proactive planning outside tax season.

4) Value Proposition

  • Legal & Safe: CRA-compliant strategies (no risky loopholes).

  • Transparent & Predictable: Fixed-fee packages, clear scopes, add-ons, and SLAs.

  • Audit-Ready: Checklists, documentation standards, and response playbooks.

  • Proactive, Year-Round: Reviews that optimize timing, contributions, and structuring.

5) Offer Ladder (Products/Services)

  • Packages (one-time):

    • Personal Starter (from CAD 249)

    • Small Business Standard (from CAD 699)

    • Incorporated Premium (from CAD 1,490)

  • Add-Ons: Audit support, bookkeeping, payroll, US/foreign income schedules, T4/T5, compilations (NTR).

  • Advisory (hourly/blocks): CAD 180/hr or discounted retainer blocks (e.g., 10-hour pack).

  • Retainers (Monthly/Quarterly): Compliance + quarterly planning calls + ongoing CRA correspondence handling.

6) Revenue Model

  • Primary: Fixed-fee packages (high intent, seasonal demand).

  • Secondary: Add-ons and advisory hours (upsell at discovery).

  • Recurring: Monthly/quarterly retainers (bookkeeping + filings + planning).

  • Seasonal Expansion: Extended tax-season hours (Jan 15–Apr 30) to capture spike in demand.

7) Pricing Strategy

  • “From” prices posted publicly for trust; fixed quotes after discovery.

  • Bundled savings for package + bookkeeping/payroll.

  • Retainer tiers (Essential / Plus / Premium) with escalating SLA and response times.

8) Channels (Acquisition & Distribution)

  • SEO: “tax planning Canada”, “GST/HST filing help”, “CRA audit support”, city-based pages (Toronto, Vancouver, Calgary, Montreal).

  • Content Marketing: Guides (RRSP vs TFSA timing, T2125 checklist), tax-season calendars, audit-response templates.

  • Paid Search & Local: Google Ads (intent keywords), Google Business Profile, Maps reviews.

  • Partnerships: Immigration consultants, mortgage brokers, startup hubs, co-working spaces, franchise groups.

  • Social/Professional: LinkedIn posts, niche Facebook groups, Reddit AMAs (compliance Q&A).

  • Referrals: Client referral program (credit toward services).

9) Sales Funnel

  1. Traffic → Landing (hero + proof + clear pricing + CTA).

  2. Lead Capture: 15-minute free discovery booking or “Get my fixed quote” form.

  3. Qualification Call: Scope, complexity, province, deadlines → proposal with fixed fee and timeline.

  4. Onboarding: Secure portal invite, checklist, data import (bank feeds, receipts, prior returns).

  5. Delivery: Review call, sign-off, filing, documentation package.

  6. Retention: Post-filing debrief → retainer pitch (quarterly planning + CRA correspondence).

10) Key Activities

  • Discovery & scoping; risk assessment.

  • Tax preparation and planning; documentation and review.

  • CRA correspondence handling and audit support.

  • Content creation for SEO; partner enablement; review management.

  • Continuous education on federal/provincial changes.

11) Key Resources

  • Licensed tax professionals (CPA, tax specialists).

  • Tools: Tax prep software, secure client portal/e-signature, bookkeeping stack, CRM, call scheduler, analytics.

  • Templates: Audit-readiness checklists, CRA response macros, scope of work library, pricing calculators.

12) Key Partners

  • Bookkeeping/payroll platforms, banks (accountant access), legal advisors (structuring), immigration and mortgage partners, startup incubators.

13) Cost Structure

  • Professional salaries/contractors, software subscriptions, malpractice insurance.

  • Marketing (ads, content, SEO tools), referral commissions.

  • Admin & compliance costs, office or virtual office services.

14) Compliance & Risk Controls

  • Privacy & security (encrypted portal, PIPEDA alignment).

  • Engagement letters, documented scopes, version-controlled workpapers.

  • Reviewer sign-offs; two-person checks for complex files.

  • Province-specific tax updates cadence; incident response plan for data.

15) Metrics (KPIs)

  • Acquisition: Organic sessions, CPC leads, cost per booked call, lead-to-client conversion %.

  • Delivery: Turnaround time, on-time filing rate, rework rate, client satisfaction (CSAT/NPS).

  • Finance: Avg. revenue per client (ARPC), gross margin per service line, utilization rate, % recurring revenue.

  • Retention/Referrals: Retainer renewal rate, referral rate, review volume & rating.

16) Unit Economics (Example)

  • Avg. fixed-fee engagement: CAD 900 revenue.

  • Direct delivery cost (pro time + software): CAD 360.

  • Contribution margin: CAD 540 (60%).

  • Paid acquisition (blended CAC): CAD 150 → Payback within first engagement; retainer upsell lifts LTV.

17) Roadmap (12 Months)

  • Q1: Publish 10 SEO guides; launch discovery booking + portal; collect first 25 reviews.

  • Q2: Introduce retainers; partnership program; city landing pages (4 metros).

  • Q3: Automate CRA-letter triage; add bookkeeping add-on; webinar series (audit-proof records).

  • Q4: Advanced tax planning playbooks (owner-manager); expand to bilingual pages (EN/FR); refine pricing calculator.

18) Differentiators to Highlight on the Site

  • Legal & Safe” promise with CRA-aligned methodologies.

  • Audit-Ready deliverables and checklists included.

  • Fixed Quotes after discovery; transparent add-ons.

  • Year-Round optimization (not just filing).

  • Canada-Wide expertise with provincial nuances.


If you’d like, I can adapt this into a one-page investor/partner brief or a visual Business Model Canvas graphic for the site or internal docs.